Introduction: Why the Motorcycle?
1. Japan's Transportation Revolution, 1896-1931
2. Motorcycle and Empire: A Study in Industrial Self-Sufficiency
3. Know Your Customers: Designing Products for an Impoverished Postwar Market
4. Know Your Competitors: Finding a Niche in a Crowded Manufacturing Field
5. The Rise of the Big Four
6. Bitter Realities: Going Bankrupt in Japan
7. Sales versus Safety