“At last – a serious book about Japan’s motorcycle industry and the vicious business war that put today’s leaders on top.  Illustrated with dozens of photos not seen before outside Japan, this work appeals to those who demand more than mere picture-books and technical manuals.  Dr. Alexander explains how Japan’s motorcycle industry shrank from over 200 companies in the 1950s to just four, and what it was like to do business in that atmosphere.”

Now available in paperback!

Published in paperback in the United States by the University of Hawaii Press.